Advertising flags and banners is a robust industry today. Consumers have more choice than ever before, and it is therefore no surprise that something that literally flags down the customer, saying something specific through the clutter, will become an invaluable tool for marketers.

In the same way that we have seen a convergence of value and design from products (the iPod for example), marketers now have a plethora of outdoor and indoor promotional material to have a significant effect on the message landscape. However, it is not just the presence of the brand that should be the goal although plastering Nike around the field could only do good there needs to be a coherent story that the brand tells. Being seen and being understood are very different results.

The row of flags outside the motor dealership has become a standard in the industry for one simple reason it works. In addition to the brand identity, the medium is ideal to communicate snippets of information that this consumer wants such as a new model has arrived. Hanging banners in shopping centres have also become standard fare, as these enormous banners communicate one thing in an environment of many things. That very contradiction is what makes it so acceptable in these environments.

The pull-up banner systems have become crucial promotional tools for sellers who need to communicate something in a space and time that is not permanently theirs. The author relies on one himself using it whenever he needs to speak. Theres just something reassuring about having your brand displayed around you when youre talking about it.

Although aesthetics and the green movement have taken hold, there is seldom a complaint when flags, banners and gazebos are used at sports events. It is as if the plethora of promotional material adds to the vibrancy of the event itself and people understand that portable promotional material does not have to be a permanent fixture. In addition, many flags and banners serve a functional role, such as chutes for finishing lines.

The future of flags, banner systems, gazebos and other promotional displays has an important part to play in marketing and advertising. Its how you use it that can make the difference.

Contact BTI Branding for all quality fabric flags, banner systems, exhibition stands and backwalls.