You only have one chance to make a first impression. As a potential prospect approaches your offering (be that a retail location on a main road or a stand at a conference), this initial welcome is the visual image that not only signals your presence, but establishes an impression that is left up to the viewer (ie potential customer).

When people are drawn to your message, what are the questions that go through their mind? Sometimes we take it for granted that the public already know what we are all about. Often the assumption is made that the mere presence of promotional material will establish enough excitement for people to want to experience whats inside. However, the challenge is to aim for an image that not only allures, but is reinforced with what they find inside.

The promotional presence for any recreation facility should be simple, effective, functional, attractive, flexible and innovative. Cost is always a consideration, however promotion is not a contest in humility, but an unabashed statement of why people should come to you.

Banners have become an architectural feature something that can be added to existing structures, offering a remarkable transformation to bricks and mortar and even open ground.

Banners and flags are the way in which people, communities and organisations change their surrounding to convey pride, vitality and information. The study of how people are affected by design, whether environmental graphics or architecture (or both), has recently become known as environmental graphic design. We can dress our environment in very dramatic ways with the wide range of cost effective, yet impactful products available:

Banners, hanging banners, stadium banners, drop-on a-frame banner systems, bowhead banners, execu shade, extenda back wall, flags, lux pull-up banners, reframes, telescopic banner systems, flags and gazebos.

The challenge is to use these tools with forethought on the impact it has on the design of its surroundings, so that the message makes a positive impact on the environment yet communicating specific information clearly and concisely.

The general guidelines are to get the fact across that something special happens in the vicinity, delivering information that is relevant and integrating the elements into the existing location. This does not mean that they should ever serve as wallpaper, but sometimes shouting with a haphazard arrangement of messages, all competing with each other, can convey very little.

The impact, cost-effectiveness, simplicity and quality of todays banners and flags are hard to match with other methods which are too costly, inflexible or impractical.

Extending your promotion is something that should also be investigated. Although legislation often prohibits the placement of promotional material on public property, there are always opportunities to extend your message. With the flexibility to use indoors or out, you could also investigate doing barter deals with non-competing firms. For instance, if you offer a service to tourists, you could offer the local hotel a barter deal for their clients in exchange for placing a banner in their lobby or on their grounds. There is no guarantee of success the golden rule is: ask. Banners and flags not only promote your business, but add to the vibrancy of any location. People are drawn to places that look like theyre happening.

Contact BTI Branding for all quality fabric flags, banner systems, exhibition stands and backwalls.