Monthly Archives: July 2016

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What NOT to include on your display branding

By | July 18th, 2016|Categories: real estate|Tags: , , , |

Sue's guaranteed ghost free homes were actually a real thing and apparently she did sell a few homes as a result. Her crazy approach to real estate does make a great point. She made sure she stood out from the crowd. She did not trot out the same platitudes as every other real estate company. She [...]

How to get more bang for your branding buck

By | July 14th, 2016|Categories: Brand Strategy|Tags: , , , |

Times are tough, not just in South Africa but globally. Only the smart will survive. Rockefeller famously said “The way to make money is when blood is running in the streets”. While a literal application of the quote is horrifying, figuratively it means turn tough times to our advantage. Now is the time to invest [...]