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Don’t Fall into the Trap of Comparing Apples with Oranges!

  How to choose the correct flag supplier In the game of printing onto flag (s), banners, Bowheads, in fact any fabric that will be used for display purposes, there is a large number of variables to consider. For example, a quote for a flag from one company can vary quite significantly from a quote from [...]

By |2018-10-31T07:51:40+00:00November 28th, 2016|Branding Maintenance|0 Comments

What NOT to include on your display branding

Sue's guaranteed ghost free homes were actually a real thing and apparently she did sell a few homes as a result. Her crazy approach to real estate does make a great point. She made sure she stood out from the crowd. She did not trot out the same platitudes as every other real estate company. [...]

By |2018-10-31T07:51:45+00:00July 18th, 2016|real estate|0 Comments

How to get more bang for your branding buck

Times are tough, not just in South Africa but globally. Only the smart will survive. Rockefeller famously said “The way to make money is when blood is running in the streets”. While a literal application of the quote is horrifying, figuratively it means turn tough times to our advantage. Now is the time to [...]

By |2018-10-31T07:51:47+00:00July 14th, 2016|Brand Strategy|0 Comments

Brand Image, more important than you may think.

Think of your company as a human being. The name of the company is the name of the person and the brand, made up of your logo and tag line, is the face. Unlike real life, you get to choose a face for your company so make sure it is one that will serve you [...]

By |2018-10-31T07:51:53+00:00April 16th, 2016|Brand Strategy|0 Comments