The Long Paddle to Freedom

The Freedom Paddle 2019 took place on 27 April 2019 from the Oceana Power Boat Club on the V&A Waterfront around Robben Island and back - a total distance of 27 kilometers. The best surfski crews in the country squared up against one another in what is being widely billed as the most competitive [...]

By |2019-06-07T12:33:05+00:00May 29th, 2019|Brand Partnerships, Brand Strategy|0 Comments

How to get more bang for your branding buck

Times are tough, not just in South Africa but globally. Only the smart will survive. Rockefeller famously said “The way to make money is when blood is running in the streets”. While a literal application of the quote is horrifying, figuratively it means turn tough times to our advantage. Now is the time to [...]

By |2019-04-21T10:29:30+00:00July 14th, 2016|Brand Strategy|0 Comments

Everything you need to know when ordering banners

All you want to do is order some branding for your company. Sounds simple enough. But there is actually quite a bit to consider. Prices vary radically and it is tempting to go for the cheapest, after all, a banner is a banner is a banner right? Wrong! Imagine the scenario of ordering all your [...]

By |2018-10-31T07:51:51+00:00May 10th, 2016|Brand Strategy|0 Comments

Brand Image, more important than you may think.

Think of your company as a human being. The name of the company is the name of the person and the brand, made up of your logo and tag line, is the face. Unlike real life, you get to choose a face for your company so make sure it is one that will serve you [...]

By |2018-10-31T07:51:53+00:00April 16th, 2016|Brand Strategy|0 Comments