The Friendship Frame is a fresh approach to brand exposure and interaction. At an event, participants and spectators are encouraged to have photos taken with a group of friends, framed by the branded friendship frame.
These folks are then encouraged to share their photos with the social media network with an appropriate hash tag. Prizes could be awarded on a lucky draw basis or on a most share basis.
The friendship frame takes your brand from the passive display environment to the interactive shared environment of the participant. The best way to have your target market intimately engage with your brand.